ESCO Startup Launch: Brand Development
PEP Private Energy Partners: Corporate ID and Theme Graphics, Custom HD PowerPoint Templates, Sales Sheet and Corporate Bios.
PEP, an energy service company (ESCO) with cutting-edge revenue model and comprehensive value proposition was getting ready to launch into the US market. However, much of their product and service offerings were co-branded with their strategic partnerships. The co-branding was diminishing their unique brand story. Why compartmentalize and highlight your suppliers’ products and services when the totality of their offerings was their greatest competitive advantage?
Our brand strategists helped to launch this national new ESCO breed, and they needed a look that was clean, consistent, and easy to understand.
We focused on the global potential of their energy efficiency offerings as a whole solution through dramatic photography and powerful messaging. While others list pieces and parts, we presented the vision of a visionary company.
