Memorial Day is developed to appeal to consumer sensibilities with imagery of fun and freshness, brought on by the summer season.
The following samples include a combination of an E-mail blast to a targeted (opt-in) customer list that features an “Infotainment video” designed to engage the customer. The video is designed as an form of art to engage the click through and sampling of product offerings within the company’s website. Following the e-mail blast is the direct mail component and then the broadcast commercial.
