The graphic packaging of this event revolved around the event logo that puts emphasis on the “You” in the title, with the iconic “Ford Authorized Clearance” logo at the center.
The event logo became the anchor for the campaign package and boldly communicated the message of customized deals for everyone, that the top 40 anthem echoed. The simplicity of the elements and color palette are specifically designed to present the complicated retail offerings in a clear and concise format. The look was implemented throughout all media, billboards, print ads, P.O.P. dealership materials, and broadcast commercials.
