The Emphasis of this campaign was to advertise the special savings and countdown time period for the Year End Clearance Event.
The Northeast Ford dealer association chose to create commercials that specifically communicated the limited time to save message, instead of running the national spots. The creative achieved this with a linear countdown graphic that opened each spot and used a bull’s-eye graphic device to highlight the special leases and retail offers. The bold upbeat graphics and color palette also helped the message points stand out among the dominant red and green color palettes featured in the heavily run holiday commercials.
