These promotions ran in various markets, customizing the store logos, retail offers, and furniture.
During major holidays like Memorial Day, July 4th, Labor Day, and After Thanksgiving, furniture stores need to capture the attention of customers who have more time to shop for larger ticket items.
The following two examples were highly successful at driving traffic into the stores by appealing to customer sensibilities and including a “Preferred Customer Discount Card”. Additionally, the “Gift giving season promotion” featured a Holiday CD gift just for coming into the store during the promotional period.
