Being able to maintain an international B2B corporate image and message while creating a localized B2C image, message and collateral for multiple centers in multiple geographical areas can be a challenge.

These brochures earned rave reviews from owners, managers, and employees and set the direction for keeping an international and local image across multiple centers with different owners within a large affiliate organization.

  • USPI Corporate ID, Brochures & Photoshoot
 3 brochures, and Photoshoot (for three clinics)
  • Creative/Art Direction and Production InDesign, Illustrator and Photoshop
  • United Surgical Partners International (USPI) Identity system creation